MARKETING STRATEGY AND CUSTOMER EXPERIENCE
opinion, audit, Procedure/documentation development, product development, analysis, research, training/workshops
management, marketing
University of Gdańsk (Poland)
Info
Expert/Experts: Liwia Delińska
Faculty/Department: Faculty of Management / Department of Marketing
experience
Assistant Professor at the University of Gdańsk. PhD defended in 2022. Research interests: consumer behavior, experience marketing, social media, technologies in marketing, running event market. Cooperation with marketing agencies and business: experience in the preparation of marketing strategies, communication plans, market analysis, communication in social media, organization of events, workshops and lectures for entrepreneurs.